[ad_1]
Just like a tagline or brand slogan defines your business, a logo design provides a face to it. It’s mainly the visual representation of a business with which your prospects identify you. You may have a particular group as your target market, but their expectations tend to change. To cope with this change, your business has to be fast-paced to go through a constant process of evolution.
Probably, the next version of the product you installed is well thought out and turns out to be better than the previous one. However, the question of market acceptance or rejection is a different story altogether, while you can make your attempt to stay ahead of the competition by remaining up-to-date. And what else could be a better idea than modifying your logo design?
It is perceived, and rightly so that changing a logo design completely can cause mistrust among the prospective or existing customers. But the idea of never making any changes or modifications at all can also be lethal for your business. From the customers’ perspective, a changing logo tells that the company is updated with requirements of the present market. But, a company never changing its logo appears to be out of touch with the needs of the customers.
It’s true that you set an impression with your first logo. Therefore, the changes should be subtle so that your clientele can easily associate it with your company. In order to maintain this bond, you should retain the basic layout of the logo design even after making all modifications. Besides, a much frequent change in logo will also have negative impacts. It will seem as if the company does not have a clear vision. Once in the business, you will get a grasp of this delicate balance but the fact remains that it is prudent to smartly alter the logo after some time.
You would be wondering how subtle a logo change should be? There have been several big names in history that made some rearrangements in the logo design without you even noticing it in the first look. The prominent names include Sony, Nike and many others. You know very well that the solo swoosh belongs to Nike, but it wasn’t the same since it started. There have been some real changes to the logo design since it came for the first time in 1971.
As the name implies, evolution is a slow process. When it comes to business, the steady and thoughtful evolution of a logo design only applies to established businesses. On the contrary, if you feel that you are repeatedly failing in catching the attention of your target market, then perhaps it’s high time to reinvent yourself. For which of course, you will need a complete makeover of your design.

In any case while going through evolution, make sure the need for alteration is well understood and is undertaken only with the consumer in mind. So an ideal approach in this case is when companies alter their logo in correspondence to evolution in the corporate world. Only then, they will be able to sustain the trust and remain fresh in the minds of their customers.

[ad_2]

Source by Jimmy Vanderlay