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Business cards are the most cost-effective marketing tool. Its ability to attract potential clients should not be overlooked. You may say it’s just a piece of paper, but hey, it could mean opportunities and profits.
Evolution
Advanced technology aids various entrepreneurial needs. Through social networking sites, it is easier to get connected with potential clients. According to Tony Wanless (2011), he uses social networks and other electronic communication five to ten times as often compared to a business card. More so, potential clients and partners would save your contact number on their phones as a gesture that you are important.
Because of the prevalence of technologically advance gadgets, an application called “Poken” was created to allow the exchange of information through the Near Field Communication (NFC) technology. Each device will have unique IDs that will be linked through the web site. Once a tag is received, the user may connect his device through a USB port to decide which information he wishes to upload. Through this smart phone application, a user may exchange his Facebook, LinkedIn, and Twitter information to potential clients. In addition, it transfers music, videos, and documents.
With vital information readily available on the Internet, do you still need a card? Definitely. Apart from providing contact information, a it is significant and useful for referrals and sales. Handing it to a client would mean professionalism, expansion of network, and staying connected with them.
Where to Find Unique Kinds?
According to Wikipedia, they have been used since 15th century. They have been modified and improved in line with the demands of the corporate and entrepreneurship world.
It is equally important to choose appropriate themes, and well-designed business card logos to convey the right message, and portray a positive and professional image. Calling card plays a vital role for entrepreneurs who wish to introduce their company and organization. It is an important piece of paper that will remind potential clients of your product and quality service.
Exceptional logos greatly impact the look and feel of the copy. To ease your worries of which design would suit your company, here is a list of creative designers, and web sites that you may want to visit for unique concept.
– pixelcards.net
– creattica.com
– thedesigninspiration.com
– Wunderburg Design
– P2 concept
– Genix Design
– Ronald Paredes
– Matthew Miller
– Atrai
– Ricky Synnot
– FirstView
– Playing Card
What Makes a Good Type?
A part from distinct business card logos, there are a lot of things to be considered in creating and choosing one that will suit you. It should have:
– A distinct shape. Most types have a rectangular shape. Although there are no rules on what shape is acceptable, it is best to stick with the traditional size and shape. Unique shapes would make a big difference. For instance, you own a flower shop; a butterfly-shaped paper may be used to remind your client. However, you need to pay close attention on its flexibility as an oddly-shaped type is difficult to file or keep in a holder.
– Contact information. It should entail what your company is and where potential clients can find you.
– Standard 3.5x 2 inches paper size. It should be handy that it could be kept in your wallet or in a holder. This standard size is ideal to provide your contact information and other relevant details.
– Colors. Choosing a color may vary from culture, race, and beliefs. For what it’s worth, color schemes should signify and magnify a corporate identity.

– Font type and size. It is important to choose fonts that are easy to read. A font size of 7-10 is suggested to keep it professional, and organized.

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Source by Darwin Palmer