[ad_1] What is a Brand? Put simply, it defines the identity of an organisation, product or service. It’s more than just names and logos. The identity needs to be based on a unique idea and told through a compelling story. It needs to connect with potential customers and form positive emotional bonds. The idea needs … Read more
[ad_1] Coherence between a company’s brand and the service delivery operational model is critical in the pursuit of extraordinary customer experiences. Coherence is a critical element in the successful design of any firm’s operational model for service delivery. Two simple examples of “coherence” may clarify the concept. One luxury travel company advertises itself as expert … Read more
[ad_1] The strong Corporate Identity is vital need for any organization irrespective of its size. Even a smaller company with strong corporate identity can beat its strong contenders. In other words, the brand image of any company, business or organization is vital to its success. An organization can generate fresh set of customers through strong … Read more
[ad_1] Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. To the extent a brand does these things well, it grows stronger versus competition, … Read more
[ad_1] How To Create A Brand? There are four effective steps in brand development strategy to create a brand: <ol> <li> Choose the brand name and logo</li> <li> Establish the brand in the minds of customers</li> <li> Brand Sponsorship</li> <li> Develop the brand</li> </ol> <strong>What Is Brand Equity?</strong> How to create a Brand is no … Read more
[ad_1] Brand Identity Prism is often used by marketers to gauge the identity for any brand. But before the application of any model, few obvious questions which come to our mind are:- What is it? When should it be used? How to use it? Now suppose if a product or a brand (taking the liberty … Read more
[ad_1] Great brands are easily recognized by their Logos. But why is it that when you can associate a logo with a brand the brand is automatically assumed as a magnificent brand? That’s the trick people. That’s what logos re designed to make you understand. Smart organizations express their greatness and quality through their creative … Read more
[ad_1] WHAT IS THE DIFFERENCE BETWEEN BRAND AND BRAND IDENTITY? Brand is the way someone perceives your business, its a gut feeling. It encompasses every point of contact that a business has with outside world. This could be everything from the way a staff member conducts them selves, language used or a web site. The … Read more
[ad_1] 5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors? When building a memorable business brand, these are important questions to consider; otherwise, … Read more
[ad_1] The marketplace has given us the message – companies and individuals that invest effectively in developing their brands are more likely to win over those that don’t. Think of a brand as a visual, emotional and cultural image that surrounds an organization and its products and services. In a competitive marketplace in which products … Read more
