[ad_1] Brand advertising is at the heart of any businesses success. It’s all too easy as a business owner to make the mistake of thinking of your brand as a logo and a color scheme along with a slogan. To the consumer (Remember them? they’re the people who keep you in business), your brand is … Read more
[ad_1] Branding can be a powerful tool in the development of a successful business. Used properly, a brand can increase your recognition and successfully differentiate you from your competitors. The good news is that building a successful brand is a relatively simple process. A brand is the image that is formed in people’s minds when … Read more
[ad_1] A brand that instantly pops in the mind of a consumer for a certain product, built through the years and has withstood the test of time is one of the definitions of a timeless brand. It is a name or a company that has been around for a long time but is still considered … Read more
[ad_1] With the growing expanse of social options to create brand awareness, do you know where you should be hanging out? It’s impossible to be everywhere, so choose two or three platforms where your customers and prospects are hanging out and post, share, and comment regularly. To get the most out of your efforts, here … Read more
[ad_1] Here’s secret successful marketers know: customers don’t buy a product. They buy you. You need a powerful and visible personal brand. Your personality is your personal brand. Your experience is your personal brand. These are unique qualities that only “YOU” possess. Your branding needs to be a requirement if you are looking to grow … Read more
[ad_1] You can get a logo put on almost anything; it’s called a promotional product. It helps create brand equity and creates customer knowledge of your business. Branding things are a trendy, easy, and effective way of advertising. Everywhere you look there’s a logo, a sign or the uprising of car décor somewhere within your … Read more
[ad_1] The word branding is not a relatively new business concept. More than three decades ago, marketing expert Michael J Baker wrote an introductory text on the importance of brands and branding. What is new is the degree of attention and sophistication it has gotten the world over in recent years. Maybe this has to … Read more
[ad_1] A great creative agency needs to have the right mindset to really build an amazing portfolio of clients. To have great branding capabilities you need to have a strong branding mindset to power those abilities. Branding is not something you learn but rather something that you possess. You can sharpen your skills but nobody … Read more
[ad_1] “What will be my Return on Branding Investment?” “Why should I invest in Branding when I can get same results by hiring more salespersons?” It’s the salesperson that actually cracks the deal and keep the stone rolling. I totally buy-in your point, but at the same time I cannot underestimate the power of Branding. … Read more
[ad_1] Essentially, a brand is how your audience and customers think of your business and what it represents to them. It’s a feeling more than a logo or name. Knowing this means you need to really think about how you leave your audience feeling when they think of your brand. 1. Define Your Brand To … Read more
