[ad_1] The term “branding” has various meanings in different contexts, but the common denominator from all the definitions is “identity.” Branding can be thought of as the process of establishing an identity and making it known. In business, branding is no different. A similar process applies for the same purpose, but with different components. Branding, … Read more
[ad_1] A world class brand has 8 functions. It is critical to understand these functions to create a world-class brand. In a New Media Age, a marketer must have a solid understanding of branding. Social Media is a god send for a marketer. In order for this great tool to work, a marketer must be … Read more
[ad_1] In today’s world it is far too easy to be ignorant of your online reputation. It is even easier for it to instantly vaporize and let someone tear it into a barely recognizable brand that you will fess up to being involved with. Every blog, community site, customer review, or competitor has hundreds of … Read more
[ad_1] “Business problems are like mice – they go unnoticed until they start nibbling your cheese” – and that is when the alarms go off. A tertiary care cardiac healthcare facility which had been functional for the last one decade and doing good business observed a static pattern in its revenue stream even though the … Read more
[ad_1] We all understand the importance of protecting the environment even where promotional items are concerned. By using unique promotional items that are cost effective and reusable, businesses will be sending the message that they care for the environment. For this reason, businesses that use cotton tote bags because they are an eco-friendly branding options … Read more
[ad_1] While there is no denying that words are an exceedingly powerful tool in creating a brand or driving relevant traffic to your site, they are but a piece in the overall marketing equation. Why does your brain crave infographics? As humans, we are very visual creatures. And in today’s society of online A.D.D., marketers … Read more
[ad_1] When you spend money on advertising, you normally hope to drive sales in the process. Yet, there are other reasons why you might spend advertising dollars. Company or Business branding can be an effective long-term strategy. You see, when you brand your business or yourself as the expert in your field, you can gain … Read more
[ad_1] YouTube is the best option if you are thinking about leveraging social media marketing in order to grow your business. With its 1.3 billion users, YouTube is hailed as the second most searching website on the internet. Offering you the opportunity to expand your audience significantly and drive organic traffic to your website. YouTube … Read more
[ad_1] Branding ones business, products, and or services can be one of the most profitable portions of an advertising campaign. Branding is simply the symbolic embodiment of your product via a logo, font, color scheme, sound, or symbol. The purpose is simply to convey your message and bring to mind your product at a single … Read more
[ad_1] Do you want to succeed in life? Personal Branding is your key to success. Personal branding is a very important ingredient to success in your life. Are you employed by someone else or you are self-employed? Do you know yourself and how others perceive you at your place of work or in your business? … Read more
