[ad_1] Branding refers to the concrete symbols such as a name, logo, slogan, design, fonts, color scheme, symbols and sound for easy identification of the product. It helps to differentiate one product from another. The American Marketing Association defines a Brand as “A name, term, design, symbol or any other feature that identifies one seller’s … Read more
[ad_1] If you are a business marketer or have ever studied branding, I’d like to recommend to very decent branding books to you. Let us compare the two and discuss a few of the main topics and where each of the authors is coming from. The two books, we will be discussing are: “ZAG – … Read more
[ad_1] So, you want to attract more business, right? To stand out from the crowd and be seen as unique and special, start with the items listed below to assess your present circumstance and gauge your future ability to increase business while Building Your Brand. The purpose for the steps listed is to build a … Read more
[ad_1] A salient fact about social media marketing is the fact that markets move so very fast. Social media creates great scale. The scale creates the great speed that we find in contemporary markets. The way that social media brands are created is that first a product is positioned. The scale of the market makes … Read more
[ad_1] The consumer’s awareness and associations lead to perceived quality, inferred attributes, and eventually brand loyalty. This perspective is labelled as customer-based brand equity. A strong brand provides a series of benefits to a service firm, such as greater customer loyalty and higher resiliency to endure crisis situations, higher profit margins, more favourable customer response … Read more
[ad_1] Think of the most successful gospel recording artists you know and you’ll discover that they have all been well branded. Gospel artists like Kirk Franklin, Mary Mary, Yolanda Adams and Donnie McClurkin are at the pinnacle of their careers but along the way, and even now, they continue to promote a brand that resonates … Read more
[ad_1] When it comes to umbrellas, there are a lot of things that we should put into consideration when it comes to branding. The large space on an umbrella is one of the reasons why it is possible to create anything you desire on it. For people with small businesses, one of the easiest means … Read more
[ad_1] The impact of branding on the marketing mix is seen in every aspect of our society. The ability for consumers to identify with your brand and associate it with a product is a powerful tool in marketing. The more you are recognized, the more you will be thought of when the needs for your … Read more
[ad_1] What Is Branding The term “brand” is often mistakenly used to describe a company’s reputation, mission statement, or core competencies. Rather, your brand is the unique value proposition that you offer to your customers. Used to promote the value generated by your IT functions, an effective branding campaign can help mold users’ perceptions of … Read more
[ad_1] I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corporate identity? Well obviously this is a group of marketing students. And it almost sounded as if I was being … Read more
