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5 SEO Strategies When Naming and Branding Your Company

[ad_1] Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization. Launching a new company on a limited budget requires as much marketing help as humanly possible. So just what helps to get true … Read more

Why Vlogging Is the Most Powerful Tool for Branding?

[ad_1] Since the rise of the digital age, consumers have begun to recognize the quality of information related to different tailored brands. For this reason, brands explore the means to address this need by identifying ways to convey their promotional messages through contemporary forms of communication. Combined with that, over the past few years, consumers … Read more

Here’s How To Use A Website For Business Branding

[ad_1] While the entire business world has fallen under the grasp of digitisation, an upright website can help them utilise the virtual web space effectively to score up their branding, gain more visitors, and establish credibility. In other words, a website can help them achieve what they couldn’t even after rigorous marketing offline. However, not … Read more

Personal Branding – Improve Your Google-Ability

[ad_1] Have you ever typed your name into Google? When you do, is it really you that comes up? It’s quickly becoming a well-known fact that HR personnel and hiring managers at many companies will type job applicants’ names into Google before deciding who to interview. What comes up when your name is fed to … Read more

Branding by Association – 5 Steps For Building Your Brand by Associating With Other Leading Brands

[ad_1] Branding is simply making a name for yourself.  And, as such, branding is at the core of every successful entrepreneur who stands out in the marketplace.  However, many entrepreneurial CEOs do not know what to do to build a stand-out brand.   While there are many different strategies that can be called into play, perhaps … Read more

The Key To Smart Branding

[ad_1] I know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the perfect customers to you … Read more

Sensorial Branding – The Future of Brand Building

[ad_1] “People spend money when and where they feel good”– Walt Disney Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every … Read more

Branding Through Social Media

[ad_1] Are you looking forward to social media as the coolest, cheapest and the most effective medium to reach your customers? Well you are really canny and updated to think so. Social media is being widely used for the branding by brands both old and new. This is because it is the platform where the … Read more