[ad_1] Branding is like an umbrella; it covers pretty much everything you do in business. And, to stay dry, especially during these challenging times, it’s important to make sure there aren’t any holes in it. Obviously, the holes are the mistakes, but you can easily avoid them if only you’re aware of them. Let’s go … Read more
[ad_1] Social networking has given a growth to personal branding ten years after it was first mentioned by Tom Peter. Although, the concept of personal branding was first introduced in 1937, it was not taken seriously. However, the phenomenal growth of the internet and more recently that of social networks has made everyone think about … Read more
[ad_1] E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way … Read more
[ad_1] If anything has changed a lot over the years, the most notable would be how we think as consumers. There have been tons of books written on consumer psychology and it’s certain that there would not be anything in the world that is going to stop new books on the topic from popping up. … Read more
[ad_1] Today people are looking for more control over their lives. Creating a truly unique asset that can be branded and marketed becomes essential. What we are here to discuss and decode is how does one unlock this ability. It is through a process called personal branding, first defined by Tom Peters in his article … Read more
[ad_1] According to the Bureau of Labor statistics, there are over 385,000 insurance sales agents in the US, with a mean average income of just over $67K. Of course it’s not perfectly linear but if we simply divided the 385,000 by 50 we would have a mean average of 7700 agents per state, but that … Read more
[ad_1] Branding is not a new concept in the business or entertainment sectors. Companies create branding strategies to reach out to their customers, improve their image within their industries. This goes the same for entertainers and celebrities worldwide. Networking should be no different. Savvy networkers can use branding as a mechanism to expand their efforts, … Read more
[ad_1] When I think of successful logos I think of the following list of companies. Ahhh, I said logos make me think of companies, not the opposite! That is the secret to why you need a logo as part of your creative branding solutions! To illustrate that point, here are some examples. Let’s play Name … Read more
[ad_1] Rebranding may be the most complicated and most risk-prone challenges of a business owner. You take a company or a product that people have come to know, trust and love….and you change it. Risk? Yeah. You screw this up and everything you’ve built disappears and you have to start from scratch. Just ask Wendy … Read more
[ad_1] All great brands have one thing in common, an intense understanding that it is all about the customer. Ultimately, branding is the process of defining your reputation in the mind of the consumer. This perspective is often the difference between a thriving and a dying brand. Some brands create “Signature Cues”, a term coined … Read more
