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It’s possible to use graphic design to create a corporate theme that can make an impact. Though you can use words in advertising, there is nothing that has the visual appeal of graphics. The graphics give people something they can easily remember in addition to creating a unifying theme or concept that runs throughout the company literature, packing and shipping materials, forms, marketing materials and anything to do with correspondence including letterhead paper and envelopes.

Graphics are that “something extra” that can set your company apart from the competition when it comes to making customer recall easy. The graphics make it possible to change an ordinary business message into a powerfully visual marketing tool.

“Image-ine” That!

First impressions really do count. When people look at your logo and any other graphics you use on your business materials, the image you want to portray should be conveyed. The graphics can make a real impression on those who receive your company materials. But they serve your company well when it comes to employees also.

A corporate theme is a unifying vision or mission that keeps people on track. When creating the logo, shipping materials, forms, letterhead and materials, you want eye catching graphics that are not overdone. People can remember graphics much easier than they remember words.

The graphics you choose should reflect the corporate theme, but they go far beyond that intent. The graphics enable you to tie together everything to do with marketing and customer contact and even many employee related activities. The graphics should be memorable and reflect the image the company wants to convey.

• Graphic design should be company related in terms of product or service

• Graphics should be well designed and not incorporate too many colours unless multiple colours specifically reflect the business

• Graphics should be clear and consistent

• Only use one logo graphic on all materials for consistency

• Create graphics that can also have the same visual appeal on a website

• Choose colours carefully so they enhance the graphics and don’t overwhelm them

Graphics that build a corporate theme are also beneficial to employees. Corporations often purchase company shirts with the company graphics printed on them and also use the branded graphics on human resource materials in order to generate employee loyalty and a sense of ownership. Graphics which create a theme are powerful and unifying.

Graphically Speaking

Well done graphics used to create a corporate theme speak volumes without words. The graphics enhance marketing and business materials while creating a common theme throughout the company itself. The graphics in a logo can be used on all printed materials and on the website making it the common factor.

When the graphics are carefully created using creative design and crisp brilliant colours, the result is company branding. Graphic design is one of the most effective marketing tools your company can use. The chosen graphics promote your business and provide a stimulating concept which brands the company.

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Source by Sean Downs