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Logos represent the image of your company or brand. It aptly delivers your business goal or message, if designed by a professional. A logo should be designed keeping in mind some parameters or benchmarks. Two most significant things that a logo design artist should remember are uniqueness and originality. Without these two parameters, a logo design is bound to be a failure.

However, there are other important aspects that also call for equal attention. This article, will therefore, inform readers about some of the ground rules of logo designing. Let’s have a look:

1. Originality and Uniqueness

When you design a logo for your brand, ensure that the designs used are exclusively yours. Copying ideas, designs and concepts is not a good idea, if you want to make your logo memorable. If your designer borrows ideas or steals them, your company might get into legal complications. The company’s logo you are aping might file a copyright infringement suit against your firm. Therefore, ensure that your company logo is original and matchless.

2. Color is Always Secondary

It is true that color is part and parcel of your brand. However, as far as the design of the logo is concerned, color should always play a secondary role. Using color is fine when the designing is best, else not. Colors will help in holding the design till the time when the contrast between two diverse shades is distinct; else it will mess up the logo, if used in white and black. Therefore, more emphasis should be given on design and graphics that matches the theme of your brand.

3. Avoid Gimmicks

Your logo should have some design genuineness and communicate the real nature of your business to the people. Customers should be able to identify your brand the moment they look at your business logo. Instant brand recognition however, doesn’t imply that you use gimmicks in your design. A logo that is just meant to create some publicity stunt will be out rightly rejected by your audience.

Logo taglines or designs that use gimmicks will convey a superficial message, and will conceal the true nature of your products. Therefore, only making cosmetic changes like adding lens flares, drop shadows or bevels to a logo will make it look unprofessional. Remember gimmicks can create a craze only for a temporary period.

4. Balance in Logo Height and Width

There should be some balance between your logo height and width. A logo that is too wide or too tall will not look professional. It is better that you use a square shape or form since that will enable optimal flexibility of your logo, particularly when it is used in combination with other design elements.

5. Apt Footprint

The ‘footprint’ of a logo means the space that is required to position the logo on a page. Therefore, you should ensure that the footprint is not weak; else irregular design components will run outside the footprint. Consequently, it will have an adverse impact on the size of the logo, and will be visually clumsy.

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Source by Sreeya Roy Choudhury