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Just like a hand shake or first meeting with a person will make an instant impression about the person, similarly logo will determine the opinion about the company at first glance. It reflects the essence of the company through which the customers recognize and relate to it. A logo design that is attractive, appealing, and one that creates an impact on target audience is a powerful tool for the promotion of the company. A professionally designed logo can make a small or home based business look more stable, recognizable and successful. Logo also can help in giving a company identities of its own thereby enabling the potential customers differentiate the company’s services or products from its competitors. A well designed logo is a reflection of one’s own character. One may think “if this company takes care of their business and brand well, they will be taking care of its clients too.”
Key to an effective logo design
A good graphic designer should take note of few things in order to ensure that the logo is effective, out of which the most important is uniqueness of the design. A company’s logo by any means should not be in anyway a replica of an already existing logo as it can lead to bad publicity. The logo design should be such that it depicts the fundamental principle of the company and looks good in all sizes whether on a billboard or a business card. A complex design not only loses its details in small size but also makes it hard for a customer to process and understand it. Color is also another important consideration and it should not conflicting with functionality of the design or misrepresent it. Colors should be easily associated with the character of the company and type of business it represents.
Professional logo design requires time
Company does not need not spend a huge amount of money on a logo design; there are plenty of cheap logo design services available online. However you get what you pay for. My experience shows that good logo cannot be designed in a matter of one or two hours. It takes at least 5 hours to conceptualize, and another 5 to render it digitally including corrections and revisions. I would say 10 hours is a bottom line. Less then that must affect the quality of a design. Logo design process is a intense brain storming session where from the branding directions emerge. Once the logo design is conceptualize it is a matter of hours to create branding ideology for the company. A Cheap logo design does not always imply a poor logo but one has to be cautious. One of the keys to an impressive logo design is how well the company is able to communicate its requirement and ideas to the graphic designer. Another part is the experience, intelligence and skills of a designer.
Types of logo designs
A regular logo design company should be able to provide verities of logo types and styles. For instance letter based logo will have minimal graphic elements but only letters that may or may not form a typography design like in Google, Yahoo, Microsoft, Oracle, BBC, CNN etc. Some logos will be created from geometric shapes as in famous ‘swoosh’ of Nike, or as shell motive in Shell, BMW, Volkswagen, Adobe, etc. Some other concept will be based on an organic elements of human or animal body like Puma using stylish puma jump, MSN using styled butterfly, Air Canada using maple leaf in their logo and throughout their branding, etc. Some of the big corporations spent millions of dollar to create a suitable and recognizable logo.
All those logo types will be used in conjunction with the full name of the company and catchy tag line.
The success of a business to a great extent depends on a logo design not because it looks good but because it assists in marketing and business growth.
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Source by Walter Donovan