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Many people build a website for their business thinking, “if we build it, they will come.” That kind of thinking may have worked in the movie “Field of Dreams,” but it doesn’t work that way online. There are millions of websites on the Internet. To make a profit online, especially in these tough economic times, you have to stand out from your competition.

And… you need to make sure people can find your product or service by searching on Google. More than 70% of Americans use Google as their primary search engine. If your site can’t be found there, you’re losing business to someone who can.

Here are a few tips to get your company’s website noticed online:

1. Write content for your site that quickly conveys the benefits your company provides to potential customers.

You only have about 3-5 seconds to make an impression online. If you don’t have an attention-grabbing headline on the home page – your visitor will hit the back button and do business with someone else.

2. Include keywords in your website content.

Keywords are words and phrases people use to search for a particular product or service. If you want your website to be found by the search engines, the content on your site must include these keywords.

3. Make sure your home page loads quickly.

Be careful adding animations and other graphics to your website. These elements can slow down the loading process. People are impatient. They don’t want to wait more than 5 or 10 seconds for a page to load. Plus – make sure your graphics show real content, and are not just decorative images.

4. Make the website navigation process easy.

Your visitors should be able to get around your site within 2 or 3 clicks. If a visitor has to work harder than that, she may get confused, lose interest, and leave.

Remember: design the website with your customers’ needs in mind. Provide solutions in clear, concise language. Offer helpful tools and an easy-to-use site. Take these steps and you’ll convert website traffic into paying customers. That’s a return on investment your business can appreciate, in any economy.

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Source by Gloria Rand