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One of the very best ways to get the attention of current and prospective clients attention and create a great impression of your company is to use a personal URL. A personalized URL (also called a PURL) is a URL which includes the name of the customer which you can send them. There are many benefits to be gained by using PURLs.
By using PURLs along with direct marketing software, you’ll make a positive impression on the people you contact. A PURL gives a personal touch to your communications and gives the contact the feeling that your business recognizes them as an individual and cares enough to give them a personal touch. While there are a lot of different choices for personalized direct mail, a PURL really helps your business to stand apart from other companies and lets your prospects know that you care enough to address them personally.
You can use a PURL to tailor your content to individual clients if you choose to do so. This is a tool which lets you focus your marketing message and at the same time learn more about the needs of your current and prospective customers. Personalized URLs are one of the most powerful tools available to you when trying to reach customers and build a brand image for your company.
Response rates are greatly increased by using personalized URLs. Studies show that people are much more likely to click a link which has their name included and will also be more well disposed to the message you are trying to convey. You will have a chance to see what your prospective customers are interested in and use this data to market your products and services better to your target market.
When used along with a personalized direct mail campaign, PURLs are a useful way to track your contact’s response to your communications. You can appeal to the interests of your target market by using this information and personalizing content to meet their needs.
Personalized URLs allow you to provide a personal touch to your current and prospective clients; this builds brand identity and customer loyalty. A personalized URL makes people feel like VIPs, something which an impersonal landing page cannot offer. You can also use audio and other tools to create a stronger bond with your clientele and speak directly to them.
Before deciding on a company which provides PURL services, shop around. You should opt for a company which offers a flat rate rather than a per-URL charge. This affords your business the flexibility it needs to build on your personalized URL campaign as you need, instead of being limited by having to pay for each and every PURL.

Consider all of your options and think about the advantages to be gained by your business with the use of a PURL campaign. Personalized URLs are a marketing tool your business cannot afford to do without.

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Source by Clint Steiner