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Your website is the face of your business on the World Wide Web. Which is why, you should keep it fresh and neat to attract online users to visit it. If you are the proud owner of a first-generation website that has been the same since inception, you should spend some time to refresh it a little and improve its design. Use these tips below or hire a professional web design consultant to improve your company’s website design.
Follow the Trends
To make your website appealing enough for today’s audience, you need to have a website design that matches the present day trends. Check the designs of your competitor’s website, change the site colors, and create a design that is both fashionable and appropriate for your business.
Organize and Downsize
Today’s internet users are busy and impatient. To get your message across to them, you should follow the ‘Keep it Simple, Stupid’ rule. Rather than having a lot of content on the home page, distribute your content on different pages, a maximum of 10 to 15 pages, and create an archive that can be accessed by users whenever they want.
Newsletters
Offer a newsletter option to the users who want to know more about your products and services. To encourage visitors to share their email addresses, offer them incentives like, free ebooks, guides, discount coupons etc if they subscribe to it. That way you can educate your customers about the product and make them interested in it too.
Increase Speed of the Pages
A website that is slow tends to annoy customers, compelling them to leave even before they enter it. To increase your web page’s speed, make sure to eliminate unwanted flash graphics during redesign and keep it as simple as possible.
Make it Interactive and User-Directed
Giving the customers power to use your website for transactions like online booking etc is a great way to keep them engaged. If you have an ecommerce site, make sure that you provide enough payment and delivery options to choose from, so that the customer feels comfortable and secure to transact on your site.
Use it for Marketing
Your website is the strongest tool you have for internet marketing. To make the best use of it, take help of data analytics to increase the traffic and also the conversion rates. When you use the website to promote new products, special offers or discounts, make sure that it is in sync with the other online and offline marketing techniques of your company.
Also, make use of reliable content management systems, and take help of professional web design consultants for efficient web development and regular maintenance of your site.
Make it Search Engine Friendly
To make your website searchable on the net, ensure that your website design is search engine friendly. Make appropriate use of keywords in the page content and Meta tags, so that users who are searching for your products can find you easily.
Testimonials and Recognitions
To add credibility to your site, add a customer testimonials, awards and recognitions to your website. Having your long-time customers talk about your efficient services can help you gain the trust of today’s skeptic customer.
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Source by Tom M Cruz