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In today’s advertising world, logo design and branding are the two most important pillars for establishing a company’s identity in the market. The amount of effort and work that go behind designing a logo play the most important role in advertising. Here, in this article, we are going to list ten creative logo designs with hidden messages that you may not have seen before. Let’s have a look at them.
1. FedEX Logo
If you observe the logo of FedEx carefully, the white space between ‘E’ and ‘X’ forms a perfect arrow which signifies a company is moving forward and going ahead. The logo may look subtle, but everyone can observe whenever it appears.
2. The Pittsburgh Zoo and PPG Aquarium logo
In this logo, a gorilla and a lion have appeared on either side of the tree and at the bottom of the tree you can see aquarium fishes that clearly signify the meaning of the logo.
3. The Eight Logo
In this logo design, each letter is created combining certain parts of a number ‘8’. The image itself shows the fantastic design engraved on it.
4. Amazon.com
Have you ever noticed the arrow from ‘A’ to ‘Z’ in the logo of Amazon? The thought in the logo design signifies that Amazon carries everything from A to Z. whereas; other people assume the sign as a slight smiley face.
5. The Via logo
The Canadian railway has a unique and fascinating logo called ‘Via’. If you notice the white space between ‘V’, ‘I’ and ‘A’, you will see two parallel lines representing railway tracks. The design is subtle but truly effective.
6. The Baskin-Robbins logo
As you can see two letters in the Baskin-Robbins logo ‘B’ and ‘R’ are made of two colors- blue and pink. When you will focus on the pink portion, you will see the number 31 appears that denotes the number of ice cream flavors the brand offers.
7. The Mosleep logo
The letter ‘M’ in the Mosleep takes the shape of a comfortable bed in the graphic and thus, it clearly signifies the message of the brand.
8. The BronX Zoo
This is another logo that uses negative space in a creative way where iconic skyline buildings of New York can be found between the tall legs of the Giraffes.
9. The NBC logo
The NBC logo features a peacock in white with five color feathers. Each color represents each division of NBC. The peacock in the logo is looking to the right which denotes looking forward or ahead.
10. The Spartan Golf Club

The logo appears to be a golfer who has completed a drive. When you will pay close attention at a side profile, the helmet of a Spartan warrior appears. The dual symbolism works really well for this logo.

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Source by Tanushree Nag